Rally — Team fitness tracker for the group chat

Built for one group chat. Works for any.

No streaks to break · No leaderboards inside the team · No subscription, ever · No abs in the marketing

(Founding team: 4 friends. Collective reps to date: ~12,000. James contributed some of them.)

The difference

Every other fitness app sounds like a coach. Rally sounds like a mate.

Without Rally

You open Strava, see a friend ran 10k, feel bad, close Strava.
Streaks you can break. Red rings you can fail to close.
"You let your team down" notifications.
Built for thousands of followers — or 800 colleagues.
Passive sensors that pretend the effort happened.

With Rally

Pick a daily team challenge — reps, minutes, or steps. Everyone taps in.
No streaks. Nothing to break. Stats only ever climb.
No failure states. The app can't make you feel worse than when you opened it.
Built for the 3-5 named real people in your chat. Breaks at the fifth on purpose.
Manual tap-to-log. The tap is the proof. The tap is the commitment.

We roast you. We don't guilt you. Big difference.

How it works — and why it keeps working

01

Every line is written, not generated.

Each notification, completion screen, and empty state is hand-written by someone who'd be embarrassed to ship a motivational platitude. Strip the voice out and you've got a worse Strava. Leave it in and you've got the only fitness app that sounds like a person.

02

Pick a number. Tap when you've done the thing. The tap is the proof.

Set one daily team challenge — reps, minutes, or steps. Everyone contributes manually toward the total throughout the day. No passive sensors pretending effort happened. The tap is small, fast, not optional — and it's the moment you tell the team you're here.

03

No streaks. No leaderboards inside the team. Stats only ever climb.

Missed days don't reset anything — they just aren't logged, and the tally keeps going. You can take a week off and come back without any UI suggesting you failed. The shame layer the category runs on is missing on purpose.

04

Built for the four people in your chat. Breaks at the fifth on purpose.

No follows. No discovery feed. No random users to compete against. Rally is the shape of a small group of real friends who already know each other — not a network. If you have more than five friends, congratulations: you'll need two Rally teams.

The numbers — aspirational, obviously

0

Ways to fail

3–5

People per team. Named. Real.

∞

Direction the tally goes (up)

Numbers shown are the brand's design principles, not usage stats. Rally is a side project for one group chat.

Kitchen-floor reps count.

30 press-ups while the pasta water boils. Logged. The kitchen floor thanks you for your service.

The thread that started strong
and ended in memes.

"gym tmrw?" "100%" [3 weeks of silence]

Rally is the version of that thread that doesn't die .

You're not alone. You're 200 reps short.

Open Rally. Pick a number. Tell the group chat. Tap when you've done a thing. Nothing's at stake — that's the whole bit.

Open Rally

Rally for the tally.